eBay UK have just upgraded ‘Deal of the Week’ to ‘Daily Deal‘ kicking off with a Sony Cybershot DSCW115 digital camera with an RRP of £139.00 and offered at £64.99. Deal of the Day appears to be a recognition that the eBay marketplace has the ability to sell hundreds or thousands of a single item in a day and they’re open to offers if you have a product you’d like to offer.
The products on offer will be largely drawn from Clothes, Shoes and Accessories, Home and Garden and Tech categories. To be considered for the Deal of the Week you’ll need sufficient inventory of a great mass-market, spontaneous, impulse purchase product that’s going to excite buyers and it needs to be offered at an attractive price point. You’ll also need to be able to fulfill the orders on top of your normal business and probably be a Platinum or Titanium PowerSeller with good feedback. To give an indication today’s deal is for 500 cameras and in the 45 minutes of the promotion 40 have already been sold!
Daily Deal is being publicised heavily on the site with the addition of a button on the top site navigation bar. As it becomes better known it should attract buyers to visit the site regularly and anyone that’s comes to spend money on eBay has to be good news in the current economic climate.
If you want to get involved supplying a Daily Deal speak to your account manager in the first instance.
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